Transmedia television : audiences, new media, and daily life
Elizabeth Evans
In her book, Evans examines how audiences interact with television across various platforms, emphasizing the concept of transmedia storytelling. This approach, popularized by Henry Jenkins, involves narratives that extend across multiple media formats, allowing for a richer and more immersive viewer experience. Evans specifically analyzes British viewers' engagement with transmedia elements during the mid-2000s, a period marked by significant technological advancements in media consumption.
類別:
年:
2011
出版商:
Routledge
語言:
english
頁數:
220
ISBN 10:
0203819101
ISBN 13:
9780203819104
系列:
Comedia
文件:
PDF, 1.78 MB
IPFS:
,
english, 2011
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